“Does the walker choose the path, or the path the walker?”
Your time at work isn’t wasted.
Even if you feel lost, tired, frustrated or completely done with your job, there are still positives to your situation.
If you want to make an income online, you need to offer something of value to people.
Through offering value, you can convince people to buy products that you create or products that you recommend as an affiliate.
Figuring out how to make your knowledge from work, work for you requires shifting your mindset.
In this blog, we’ll take a look at 3 steps you can use to transform your 9 to 5 knowledge into online income.
Step 1 - Identify What You Know
The first step to turning your 9 to 5 knowledge into an online income is identifying what you know.
There are two ways you can approach identifying what you know.
You can use your knowledge of job-specific information to make money. This type of information would include how to perform specific tasks at your job or how to perform a service that people come to your job to get done.
An example of this in action is if you’re an accountant, you can use your knowledge of doing taxes to educate people. Your knowledge specific to accounting is valuable and something that is searched for daily on the Internet.
If you do data entry or work in a call center, you can use your computer and phone skills to bring value to people online. A basic call center job gives you the skills you need to provide value as a virtual assistant.
Another way to approach turning your 9 to 5 knowledge into an online income is by teaching the skills that you learn on the job.
Sticking with the accountant example, most accountants know how to perform complex tasks in Excel. Excel is a program used across all industries by people of all ages. Creating content that helps people get better at using excel is a simple way you can use your knowledge from work to create value.
If you do data entry, you can use your computer skills to help business owners looking for assistants. If you work in a call center, you can use your phone skills to transition to sales.
If you work as a cashier, you can use your customer service knowledge to transition to sales. You can give advice on handling in-person interactions with customers, or you can take the time to learn more about sales to refine your skills. Sales is a skill anyone can learn that allows you to take on different opportunities and sell products of your choice.
Change your perspective around your skills and what you've done in the past. Take the time to adopt a money making mindset to identify the things you can do to earn an income online.
Step 2 - Build Trust
Once you identify what you know, it’s time to teach other people about it.
Authority equates to trust. If you can educate people and give them useful, actionable information, they’ll develop a sense of trust with your brand. Authority and trust are intangible factors that you can’t measure that make people more likely to buy from you.
The best way to establish yourself as an authority is through content. Pick a medium that best fits your personality and skills (videos, articles, podcasts, images etc.) and start putting out useful content around the knowledge you have from your job.
Don’t hold back when creating content. Give your best stuff to attract the best types of people.
If you have computer skills and want to work as an assistant online, put together some content that shows off your computer skills. You can make content around some of the lessons and skills you’ve learned on the job or best practices that people can use to enhance their business.
Another way you can educate people is by creating a course on Udemy, Coursera or similar websites. Break down your knowledge into segments and put them all together in a course. Creating a course is a project that will take some time, but the result is a collection of content that will make you money without your presence being required. Creating a course is an excellent project for people with degrees or people who have spent many years working in the same industry.
When done properly, educating people leads to an influx of leads and sales that occur without your direct effort on your part. Educating people makes the prospecting part of running a business much easier. You need to either educate or entertain your ideal customers to take advantage of organic traffic.
Step 3 - Promote Promote Promote
Once you identify what you know and equip yourself with some content, it’s time to let people know that you exist.
Study the people that you view as your ideal customers. Look where they hang out online. Once you know which websites and forums your clients use the most, you can customize your content for those platforms.
Don't be afraid to spend money to get eyes on your products or services. If you've spent time creating content, get an influencer in your niche to promote it for you. Many Instagram influencers between 300k-1million followers will promote your work for an affordable price.
It's also worth considering investing in a Facebook ad campaign. With Facebook ads, I was able to grow my email list from 0-300 in just 30 days. You can check out my detailed breakdown of how I did it here.
Remember to stay consistent when you promote your work. You won't see results unless you push through the slow times. Having content that is actually useful to your ideal customers helps speed up this process by building trust with your ideal customers.
Use these 4 principles to your advantage to describe what you know in a compelling and interesting way.
Ideas For Different Jobs:
- Guide About Helping Customers Deal With Problems
- Guide About Delivering Surveys Over The Phone
- Guide On How To Sound Confident Over The Phone
- Guide On How Not To Be Nervous When Calling People
- How To Survive Rush Hour As A Busy Restaurant
- 10 Must Avoid Mistakes If You Want To Get A Tip
- 5 Skills Waiters Need To Master
- How To Do Certain Tasks In Word, Excel, PowerPoint, Google Sheets, Google Docs, Adobe programs, etc.
- How To Plan An Effective Meeting
- How To Deal With A Difficult Colleague
For People With A Degree Or Many Years Experience In An Industry:
- Do Consulting In Your Industry
- Write A Book
- Start A Podcast
- Create A Course