Content marketing generates more than three times as many leads as traditional advertising methods — and costs 62% less. (Source: CMI)
Owning digital real estate gives you a cost-effective and reoccurring source of leads.
Your business can use the Internet to your advantage by connecting with people through content.
Releasing content that educates, entertains or resonates with your ideal customers will help you build a community that generates leads while you do nothing.
Digital real estate is any image, article, PDF document, video or other form of content owned by your company.
Data from IMPACT shows that “companies that regularly update their blogs generate 55% more website visitors. Likewise, they receive 97% more inbound links and 434% more indexed pages.”
Online shoppers don't like the pushy salesmen approach. Owning digital real estate allows you to engage potential customers and direct them through your sales funnel without getting in their face.
Forget wasting time chasing people who aren't interested in what you have to offer. Because content can educate and entertain, people will develop a sense of trust and familiarity with your brand. Not only does this make the sales process easier, it also introduces you to people who truly understand the value of your products.
Our content services at Tacenti offer a solution to maintaining the consistency required to fully leverage content marketing.
This service works for any business that has customers that use the Internet. By becoming the owner of digital real estate, you will start attracting traffic from search engines, social media websites, forums, and other parts of the Internet.
Why Should I Invest In Content?
Research from Demand Metric shows 6 out of 10 consumers are inspired to check out a product after reading useful and relevant content about it.
People in today’s market want to read about your business. It’s a common habit to do research before buying a product. Content gives you a chance to engage these interested buyers and lead them to your products.
How Will I See My Return On Investment?
You can measure your return on investment by sales, page views and time spent on your website as a result of the content we create for you.
Once you have the content, you need to share it on social media, in forums, and other places online to gain momentum.
Companies that regularly update their blogs generate 55% more website visitors. Likewise, they receive 97% more inbound links and 434% more indexed pages. (Source: IMPACT)
When you subscribe to one of our packages, you become the owner of the content you get each month. These pieces of content gain value over time when promoted consistently. Owning an article that brings 100 people to your website a month is much more likely to bring you a sale than having 100 impressions on Twitter or Instagram.
What If I’m Already Investing In Marketing?
Content is a powerful way you can support your ongoing marketing efforts. High-quality content is a part of running ads, communicating with your email list, and making posts on social media.
Our articles help you address people at the top of your funnel. Articles are easily transformed into Tweets, Instagram, and Facebook posts. Our articles and images generate interest by addressing relatable and entertaining topics.
Our Opt-In document service is an example of the content we create for the middle of your funnel. This is a piece of content that takes interested website visitors deeper into your sales funnel. People need to show their commitment by signing up with their email to download this type of content. At this stage, providing real value will allow you to build trust and connections.
For the bottom of your funnel, we offer custom services such as writing product pages and creating presentations you can use to close clients.
Picture handling your day to day responsibilities while having your website actively bring new eyes on your products. When you order one of our article packages, you’ll get professional, SEO optimized articles and images sent to your email every month.
Each article comes with a custom meta description that allows you to communicate with search engines that crawl your website. People are searching for what you have to offer, and content gets them coming to you.
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